Here are some tips to consider when building a new website on Shopify:

1. Choose the right theme: Shopify offers a wide variety of themes, both free and paid. Make sure you choose a theme that suits your brand, is visually appealing, and is mobile-friendly.
2. Optimize for mobile: More than half of all internet traffic comes from mobile devices, so it’s essential to make sure your website is optimized for mobile users. Shopify themes are responsive by default, but you should still test your website on various mobile devices to ensure it’s user-friendly.
3. Customize your design: While Shopify themes come with pre-built designs, you should still customize your website’s look and feel to match your brand’s personality. You can use the built-in Shopify customization tools, or you can hire a Shopify expert to help you with the design.
4. Focus on user experience: Your website’s user experience (UX) is critical for attracting and retaining customers. Make sure your website is easy to navigate, loads quickly, and has clear and concise product descriptions.
5. Optimize your product pages: Product pages are where customers make purchasing decisions, so it’s essential to make them as appealing and informative as possible. Use high-quality images, detailed product descriptions, and customer reviews to showcase your products effectively.
6. Add trust elements: Customers are more likely to buy from a website they trust. Adding trust elements such as customer reviews, security badges, and return policies can help establish trust and improve conversion rates.
7. Consider SEO: Search engine optimization (SEO) is essential for getting your website found by potential customers. Use relevant keywords in your product titles and descriptions, optimize your images, and make sure your website is structured for easy crawling by search engines.
8. Integrate social media: Social media can be a powerful tool for driving traffic and sales to your website. Make sure to integrate social media sharing buttons and consider running social media ads to promote your products.
9. Test and optimize: Building a successful Shopify website is an ongoing process. Continuously test and optimize your website to improve its performance and user experience. Use analytics tools such as Google Analytics to track your website’s performance and make data-driven decisions.