100 Allies is a ground breaking initiative that catalyses industry-wide allyship and sponsorship, transitioning high potential women and diverse rising stars into strategic leadership roles in the beauty industry.
Collaborating with 100 Allies was a refreshing and straightforward experience. From the start, they came prepared with well-defined ideas and a strong sense of their brand identity. Their vision for the project was clear: a website that not only informed prospective members but also kept them engaged with updates on events and exclusive offers.
Their priority was a clean, user-friendly design that made accessing information effortless.
We deeply admire their mission to bridge the gap between experienced entrepreneurs, senior leaders, and the next generation of innovators and visionaries. It’s a purpose that resonates strongly, and we were thrilled to play a part in bringing their vision to life.
We began the project by collaborating closely with 100 Allies' design team to craft the perfect layout and visual content for their landing page. They came prepared with clear ideas for their content, copy, and videos, ensuring their message aligned seamlessly with their established branding.
A critical focus was integrating YouTube and forms, essential tools for their data collection and user engagement. From there, we dove into designing a cohesive layout and color scheme that would carry across their website and branded materials.
To elevate functionality, we incorporated YouTube APIs, MailChimp, and other popular promotional tools. Features like pop-ups were strategically implemented to highlight deals and connect with their audience effectively. The result? A polished, purpose-driven website that delivers on all fronts.